Bicification

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"You ride, you earn"

This project is funded by EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology (EIT), a body of the European Union. EIT Urban Mobility acts to accelerate positive change on mobility to make urban spaces more liveable. Learn more: eiturbanmobility.eu.

BICIFICATION is supporting modal shift and bicycle use through gamification and rewarding.

The aim of the project is to motivate citizens to shift from motorized vehicles to cycling, through the implementation of gamification rewarding schemes in three cities (Braga, Istanbul, Tallinn) that are already making great efforts for promoting active mobility. These schemes will be supported by an advanced technological solution consisting of a patented hardware and software, which is capable of accurately monitoring bicycle trips.

BICIFICATION will engage:

Local authorities, to create new knowledge regarding active modes
Citizens, who will earn as they ride
Local shops, where citizens will spend the credits they earned.

BICIFICATION will help achieve safer and more inclusive mobility and more livable cities, accelerate market opportunities, and promote effective policies and behaviors.